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Search Retargeting Performs for ADT Small Business Campaign


Fort Worth, Texas (PRWEB) April 04, 2012

ADT the leader in home security, today revealed the success of their online marketing efforts with search retargeting platform Simpli.fi. Faced with the challenge of expanding their reach while maintaining a low cost per lead, ADT and Mindshare turned to Simpli.fi to implement an online advertising campaign featuring search retargeting.

In choosing search retargeting, which targets display ads to browsers based on the search history of the browser, ADT looked to leverage its experience and expertise in search marketing to achieve success in display advertising. Using Simpli.fi, ADT achieved a cost per lead (CPL) 95% lower than their benchmark cost per lead. “It has always been challenging to find partners that work well within our small to medium sized business goals. Simpli.fi drove incremental volume within our business goals outside of our current media plans, said Frank Rivera, Director of Online Marketing, ADT. Simpli.fis search retargeting strategy fit well with our approach to digital: be flexible and nimble to test, learn, then apply those learnings to gain strong performance.”

Mindshares willingness to experiment with different media tactics and explore all possibilities has proven beneficial to ADT, thus the partnership with the agency. “ADT is a leader in digital direct response, and we were excited to test with Simpli.fi to leverage their platform to drive ADT’s SMB business forward, said Danny Huynh, Managing Director, Mindshare.

In addition to driving leads economically, ADT achieved a click through rate (CTR) approximately 7 times higher than their benchmark click through rate. Highly effective creative assets combined with Simpli.fis extensive reach and advanced keyword-level optimization capabilities drove the strong performance. ADT and the Mindshare team are great examples of forward thinking companies that are using the latest technologies to improve their marketing efforts. It is a pleasure to work with both of them, said Frost Prioleau, CEO, Simpli.fi.

Simpli.fis superior results are enabled by its element-level targeting abilities, which provide more accurate targeting and more effective optimization the segment-level targeting used by most other DSPs. The capability to target and optimize using massive amounts of unstructured data powers Simpli.fis best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, algorithmic optimization, and many other features. Advertisers and agencies work with Simpli.fi through its intuitive self-serve user interface, through its client services group, or through its Application Programming Interface (API).

About ADT

ADT is the leading electronic security services and leader in home automation company in the United States. Founded in 131 years ago, ADT provides innovative, cutting-edge security solutions to 90% of Fortune 500 companies.

About Mindshare

Mindshare is a global media and marketing services network with billings in excess of $ 27.8 billion (source: RECMA). The network consists of 115 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the worlds leading communications services group.

About Simpli.fi

Simpli.fi is a new class of demand side platform (DSP) that provides more granularity, more transparency, and greater performance than first generation DSPs. The Simpli.fi platform is built to manage massive amounts of unstructured data, a capability that powers best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we Simpli.fi the lives of online advertisers. With a worldwide footprint, Simpli.fi allows marketers to execute campaigns across the purchase funnel through a completely transparent, self-service platform. To get started, contact us at sales(at)simpli(dot)fi or + 1-800-840-0768. Questions about this release should be directed to Katie Grayson, kgrayson(at)simpli(dot)fi.





‘Big Weekend Webinar #3 Wealth Creation Startup’ is the Next in a Series of Monthly Free-to-Attend Events With Experts Sharing Low-Cost Business Start-Up Models.

Greater Manchester United Kingdom (PRWEB UK) 2 April 2012

The Big Weekend Webinar #3 Wealth Creation Startup takes place on the weekend of 14th-15th April 2012 The Venue? – Your Place. A webinar is a seminar or conference without the usual travel and accommodation expenses where delegates can sit with a notepad plus favourite brew & learn the very latest techniques, at home, office or anywhere all for free! The programme provides a menu of wealth creation topics that can be attended as single or multiple sessions providing learning convenience.

The schedule (GMT) for both Saturday & Sunday at 12 noon, 2pm and 4pm is designed to leave mornings free and leaving evenings for family and social activities. In addition to enabling small business CEOs to catch up on marketing techniques (who has time in business hours right?) it will empower individuals to create home-based-businesses in difficult economic times such as stay-at-home-moms and disabled internet users. At a time when many people are losing their jobs and find themselves unemployed, The BIG Weekend Webinar #3 Wealth Creation Startup offers choice and routes to creating a home businesses.

The BIG Weekend Webinar #3 Wealth Creation Startup experts include John Lee Property Guru, International Speaker & best-selling author. John Lee will explain How to Become a Property Millionaire in 18 Months Using Little or None of Your Own Money.

Register Here – https://www3.gotomeeting.com/register/164972630

Veronica Anglin is an Afro-Caribbean, single-mum who defies the Forex trader stereotype quietly making between

Imagine H20s Wastewater Innovations Business Plan Prize Winner to Exhibit at the 2012 BlueTech Forum

Cork, Ireland (PRWEB) March 26, 2012

Bilexys, the winner of Imagine H20s Third Annual Business Plan Prize for Water Startups, will be a designated Technology Showcase exhibitor at the 2012 BlueTech Forum, one of the industry’s premier conferences featuring innovative technologies in the water and wastewater treatment industries. Bilexys (Brisbane, Australia) won the Prizes Pre-Revenue track while Nexus eWater (Canberra, Australia), and Tusaar, Inc. (Lafayette, Colorado) were named runners up. New Sky Energy (Boulder, Colorado) won the Prizes Early Revenue track.

Bilexys, a market revolutionary with its patent pending technology that converts wastewater to valuable chemicals, was presented the prize by Imagine H2O March 20 at the Winners Ceremony and Water Entrepreneurs Showcase held in San Francisco. Bilexys won the prize from among the nine finalists, which were all promising new businesses with innovative wastewater solutions that unlock the unrealized value in the wastewater sector, explains Scott Bryan, Imagine H2Os Director of Operations. Another part of the ImagineH2O prize is that the winner in the early revenue track, New Sky Energy, will receive a BlueTech Research Premium subscription.

We are an ardent supporter of water entrepreneurship and innovation and are pleased to have been a media partner and participating sponsor in the Imagine H2O competition. Bilexys will be a great addition to the 2012 BlueTech Forum Technology Showcase exhibitor slate, says Paul OCallaghan, CEO of O2 Environmental.

Known as THE industry event for water tech professionals, the informative and dynamic BlueTech Forum which will be held May 30 in San Francisco, provides game changing ideas for its high-level attendees, and brings together water industry leaders, investors and start-ups to address and discuss the development, financing and commercialization of innovative water technologies.

The one-day, BlueTech Forum features speakers with thought provoking perspectives on industry issues, opportunities, challenges, and technologies. This years impressive group of speakers will address emerging markets, new technology solutions, and water in the green building arena.

The BlueTech Forum Technology Showcase, a differentiating feature of water tech events, showcases companies like Bilexys with disruptive ideas and strong go-to-market strategies. Company CEOs will outline their technology, target market, business strategy and company stage.

Register today and take part in the event for water tech professionals. Attend the BlueTech Forum, May 30, 2012 in San Francisco for fresh perspectives on familiar issues and challenges, investment opportunities, networking and new water strategies and technologies.

Imagine H2O inspires and empowers people to solve water challenges and turn them into opportunities. The organization offers annual prize competitions for water innovation, including the 2009 Water Efficiency Prize and 2010 Water-Energy Nexus Prize. In addition to cash prizes for the best ideas, Imagine H2O fosters an Accelerator program to help competing entrepreneurs turn their plans into game-changing real-world solutions. To learn more about Imagine H2O’s global ecosystem for water innovation and connect with water innovators from around the world, please visit http://www.imagineh2o.org.

2012 BlueTech Forum Registration is Now Open

https://ww2.eventrebels.com/er/EventHomePage/CustomPage.jsp?ActivityID=7516&ItemID=28408

Sponsorship and Media Partner Opportunities Available

http://www.bluetechforum.com/


Media Note: Accredited members of the media may attend the BlueTech Forum at no charge. However, they are required to register with Donna Vincent Roa, Managing Partner & Chief Strategist at Vincent Roa Group. Limited seats available.

Prior to and during the Forum, Paul OCallaghan, CEO of O2 Environmental, Water Technology Experts, and other speakers will be available for interviews at the event.

HOTEL ACCOMMODATIONS AND VENUE LOCATION:

San Francisco Airport Marriott Waterfront

1800 Old Bayshore Highway

Burlingame, California 94010 USA

1-888-236-2427

Online Reservations

Worldwide Reservations

FOR MORE INFORMATION:

Donna Vincent Roa, PhD, ABC, CSR-P

Managing Partner & Chief Strategist

Vincent Roa Group, LLC

donna(at)vincentroagroup(dot)com

818-397-9867



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